Before the rebrand, RESICAP and its subsidiaries operated under a mix of legacy names: RCM, WRIPM, Ameritrust, and ResiBuilt Homes - creating confusion around who we were and what we offered. The lack of consistency made it hard to tell a clear story, both to investors and customers. As part of the in-house design team, I led the development of a new brand system that brought everything under one roof: RESICAP, ResiHome, ResiPro, and ResiBuilt. I worked across teams to shape the visual identity, define the design system, and build a strategic foundation that connected each brand back to the core mission. The result was a stronger, more unified presence that helps each brand shine on its own - while clearly belonging to the same family.