JIVE

©2024

BRAND IDENTITY

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PACKAGING

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TYPOGRAPHY

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BRAND IDENTITY ● PACKAGING ● TYPOGRAPHY ● COPYWRITING ●

A concept brand for a canned espresso martini inspired by old school Italian charm.

JIVE was built around the idea of contrast: energy and ease, boldness and simplicity. The identity draws inspiration from mid-century Italian lounges, with classic stripes, rich tones, and expressive typography. Supporting collateral, like posters featuring Casalinghi espresso cups and vintage z-stem martini glasses, anchors the brand in a sense of place and time. Confident but not too serious, with subtle nods to personality, the brand blends custom illustrations, distinct packaging, and a tone that’s bold yet refined.